What makes users re-share online video advertising on Facebook An empirical study in an emerging economy

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Electronic Customer Relationship Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijecrm.2025.10071123
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

What makes users re-share online video advertising on Facebook An empirical study in an emerging economy

V.H. Tran, Thanh Bình Phùng
International Journal of Electronic Customer Relationship Management
Digital Marketing and Social Media
article

What makes users re-share online video advertising on Facebook An empirical study in an emerging economy

V.H. Tran, Thanh Bình Phùng
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Electronic Customer Relationship ManagementVol. 15(1)
Decent work and economic growth
Openalex Percentile: Top 87%
Digital Marketing and Social Media
DOISourceOpenAlex
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What makes users re-share online video advertising on Facebook An empirical study in an emerging economy — V.H. Tran, Thanh Bình Phùng · International Journal of Electronic Customer Relationship Management (2025) | TGRS Research Map | TGRS