Understanding the Complexities of Loyalty and Recommendation of Peer-to-Peer Payment Platform in India: an Empirical Investigation on Unified Payment Interface (UPI) using SOR Model
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Authors
- Mohd Shoeb (ORCID: https://orcid.org/0000-0003-0582-7034)
- Fahad
- Mohammad Shahid (ORCID: https://orcid.org/0000-0002-2443-9451)
Publication Details
- Journal
- International Journal of Business Innovation and Research
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbir.2025.10071115
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00