Game-based and AI-driven engagement strategies to combat demotivation in foreign language learning

Motivation plays a crucial role in foreign language learning, yet less attention has been given to demotivation and the factors that hinder learners' progress. This study investigates the demotivating factors in learning foreign language vocabulary and communication skills and examines the role of game-based learning and AI engagement techniques in reducing these challenges. A quantitative approach was adopted, utilizing an online survey with 927 foreign language undergraduate students. Statistical analysis identified key demotivating factors, including teachers’ influence, the learning environment, self-confidence, and limited learning resources, with teachers’ impact (external) and self-confidence (internal) emerging as the most significant. However, these factors can also serve as sources of motivation if effectively managed. The findings highlight how game-based learning and AI strategies can help enhance help-seeking, personalized learning, and feedback mechanisms while improving self-confidence and strengthening the role of teachers. The study concludes that technological systems are effective in reducing demotivation in foreign language learning and enhancing learners' engagement and performance.