Research on the Strategy of the Relationship Between Quality of Life and Leisure Sports—Taking College Students in Putian as an Example

Background and Aim: The study focuses on promoting leisure sports among Putian University students to enhance their physical and mental health and improve their quality of life. The strategy seeks to develop a sustainable model by enhancing facilities, leveraging local resources, and integrating sports activities into students' routines. Research method: This study uses a Research and Development (R&D) approach, combining both qualitative and quantitative methods. Questionnaires provide quantitative data, while interviews and expert discussions yield qualitative insights. The research starts by identifying policies and conducting a survey on college students' quality of life in Putian, followed by a SWOT analysis of leisure sports. Expert interviews refine strategies, which are later tested in seminars. The target group consists of 25,000 full-time undergraduate students at Putian University, with a sample of 379 undergraduates and several experts involved in interviews and discussions. Data is analyzed using descriptive statistics and content analysis. Result: After expert discussion, Strengths (S): High student participation, strong social support, and government initiatives. Weaknesses (W): Limited facilities, lack of long-term planning, and low engagement in organized sports. Opportunities (O), Expansion through media, government support, and integrating sports with local culture. Threats (T), Economic constraints, limited resources, and challenges in sustaining engagement. SO Strategies: Innovate sports activities, enrich campus sports culture, and use media to increase impact. ST Strategies: Improve facilities and collaborate with the government to expand programs. WO Strategies: Adjust the curriculum to allow more leisure time, reform sports courses, and guide student participation. WT Strategies: Strengthen competitions, address economic challenges, and expand fitness facility access. Conclusion: Through a questionnaire survey, expert interview, expert discussion, and focus group interview, this paper puts forward the leisure sports strategy to improve the quality of life of college students at Putian University, and provides a good direction for improving the quality of life of college students at Putian University.