ANALYSIS OF DIGITAL METHODS OF INFORMATION INTERACTION OF PHARMACEUTICAL MARKET PARTICIPANTS

Communication is key to any industry, but it is especially important for the pharmaceutical industry. In this article, we will look at why effective communication is so important in the pharmaceutical industry and how it can be improved. We defined the purpose of the study, which was to perform a comparative analysis of the methods of information interaction used in the pharmaceutical market in Russia and in and abroad. The following methods were used to conduct the study: content analysis of literary sources on the problem of information exchange between participants in the pharmaceutical market. Also, we used the comparison method, structural analysis method and information retrieval method. As the result, during the critical analysis, a comparative analysis of the communicative interaction between participants in the pharmaceutical market was performed. The main digital methods of information interaction used in the Russian pharmaceutical market and in the pharmaceutical markets of foreign countries were identified. Using the comparison method, opportunities for the implementation of digital methods in the Russian pharmaceutical market were identified, which will improve the level of pharmaceutical care provided to the end consumer.