LIBERDADE DE EXPRESSÃO DIGITAL: DESINFORMAÇÃO E OS DESAFIOS REGULATÓRIOS DIANTE DAS BIG TECHS E DA IA APLICADOS AO PROCESSO ELEITORAL

Technological transformation has had a profound impact on social dynamics, livelihoods and relationships, as a result of growing digitalization. This study analyzes the rise of artificial intelligence and their impact on freedom of expression and democracy in the digital environment, with a special focus on the Brazilian electoral process. Using a qualitative approach and a deductive method, the study analyzes how the spread of disinformation and the use of emerging technologies weaken popular sovereignty and compromise democratic integrity. It concludes that the absence of a specific regulatory framework increases social imbalance and highlights the urgent need for regulatory adjustments to preserve the security and transparency of electoral processes.