Enhanced Clickbait Detection through Ensemble Machine Learning Techniques

Nowadays online news websites are one of the quickest ways to get information. However, the credibility of news from these sources is sometimes questioned. One common problem with online news is the prevalence of clickbait. Clickbait uses exaggerated headlines to lure people to click the suspected link, but the content often disappoints the reader and degrades user experience it may also hamper public emotions. The proposed work aims to examine diverse set of models for clickbait detection. The models are formed by integration of Machine learning (ML) and Ensemble learning methods (EL) with Term Frequency and Inverse Document Frequency (TF-IDF) & Embedding technique. Five ML and three EL are analysed &compared. Random Forest along with TF-IDF gave the best results of 85%. The resultant model shows significant improvements with a minimal false-positives.