The effect of worker's impression of executing green supply chain management network on hotels performance: perspective of developing country

Hotels play an essential role in facilitating tourists and foreign visitors in any country. The purpose of this study is to explore green supply chain management practices in the hotel industry and their relationship with economic performance. This is explanatory research, and a survey methodology is used for this study. The data is collected from the management of the hotel industry in Pakistan. Partial least square-structural equation modelling (PLS-SEM) is used for hypothesis testing. The study's findings reveal that environmental legislation and green purchasing have statistical significance but have a negative impact. While environmentally friendly activity, economic performance, and green marketing practices were found to have a significant and positive relationship. Pakistan is one of the most vulnerable countries that can be impacted by environmental degradation. This study is one of the few studies on the Pakistani hotel industry from the management perspective, which may help them to sustain its growth.