The effects of internet banking service quality on customer satisfaction in Nepal

The research aims to examine the effect of internet banking service quality dimensions and moderating factors on consumer satisfaction. A commercial bank's 300 internet banking customers were surveyed using questionnaire by convenient sampling. However, 219 were responses returned, 24 were discarded, and 195 were determined to be authentic for analysis by SPSS and AMOS 20. The factors' reliability and validity determined by exploratory and confirmatory factor analysis. Independent sample t-test and ANOVA were used to examine the moderating effect. It was found that website design and ease of use significantly, but security and privacy had an insignificant effect on customer satisfaction. Ease of use and website design was high, but privacy and security were low influential dimensions. Gender and occupation were significant except age and education were insignificant difference with customer satisfaction. This research model increases facts to maintain internet banking quality in developing countries.

Authors

Institutions

Publication Details

Journal
International Journal of Services and Operations Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijsom.2025.146183
Primary Topic
Customer Service Quality and Loyalty
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The effects of internet banking service quality on customer satisfaction in Nepal

Gunja Kumari Sah
International Journal of Services and Operations Management
Customer Service Quality and Loyalty
article

The effects of internet banking service quality on customer satisfaction in Nepal

Gunja Kumari Sah
article en

Abstract

The research aims to examine the effect of internet banking service quality dimensions and moderating factors on consumer satisfaction. A commercial bank's 300 internet banking customers were surveyed using questionnaire by convenient sampling. However, 219 were responses returned, 24 were discarded, and 195 were determined to be authentic for analysis by SPSS and AMOS 20. The factors' reliability and validity determined by exploratory and confirmatory factor analysis. Independent sample t-test and ANOVA were used to examine the moderating effect. It was found that website design and ease of use significantly, but security and privacy had an insignificant effect on customer satisfaction. Ease of use and website design was high, but privacy and security were low influential dimensions. Gender and occupation were significant except age and education were insignificant difference with customer satisfaction. This research model increases facts to maintain internet banking quality in developing countries.

International Journal of Services and Operations ManagementVol. 51(1)
Tribhuvan University (NP)
Decent work and economic growth
Openalex Percentile: Top 88%
Customer Service Quality and Loyalty
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.