Research on the Legal Protection of Consumers’ Personal Information in Online Shopping

In contemporary society, with the rapid development of the e-commerce economy, online shopping has become an essential part of people’s lives. Consumers’ personal information holds significant value, which leads to an increased risk of personal information leakage in online shopping. This paper clarifies the relevant concepts of consumers’ personal information in online shopping, analyzes the current protection situation, reveals a series of existing problems, and proposes corresponding improvement suggestions. The aim is to provide theoretical references for constructing a more sound legal protection system for consumers’ personal information in online shopping, making it more comprehensive and complete.