Design of Intelligent Marketing Management Solution for Enterprises Driven by Artificial Intelligence
The article discusses the information-based organizational marketing management model from the perspective of organizational marketing management. Through a comparative analysis of two marketing models using intelligent systems, the results show that the use of intelligent systems can improve response time by 70%, customer satisfaction by 10%, ad conversion rate by 80% and marketing ROI by 40%.
Authors
- Chen Yang (ORCID: https://orcid.org/0009-0001-8050-6575)
- Chongxi Gu
Institutions
- Anhui University of Finance and Economics (CN)
Publication Details
- Published
- 2024-12-13
- DOI
- https://doi.org/10.1145/3724154.3724187
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00