Online interactions, offline behaviors: a study of social media feedback as an indirect predictor of prosocial behaviors at work

Purpose This study examines affective, cognitive and behavioral workplace outcomes of interpersonal interactions on social media. Design/methodology/approach Full-time employees reported their social media interactions, emotional states, cognitive resources and workplace proactive behaviors at work twice a week for eight weeks. Findings The results demonstrate that favorable written comments on social media (but not the number of likes) have a positive indirect relationship with cognitive resources necessary for engaging in prosocial behaviors at work. Research limitations/implications The findings advance our understanding of how positive social media interactions impact workplace prosocial behaviors. Originality/value This finding advances our understanding of the workplace repercussions of interpersonal interactions on social media.

Authors

Publication Details

Journal
Journal of Managerial Psychology
Published
2025-05-10
DOI
https://doi.org/10.1108/jmp-06-2024-0462
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Online interactions, offline behaviors: a study of social media feedback as an indirect predictor of prosocial behaviors at work

Zahra Heydarifard, Dina Krasikova, Lei Huang
Journal of Managerial Psychology
Digital Marketing and Social Media
article

Online interactions, offline behaviors: a study of social media feedback as an indirect predictor of prosocial behaviors at work

Zahra Heydarifard, Dina Krasikova, Lei Huang
article en

Abstract

Purpose This study examines affective, cognitive and behavioral workplace outcomes of interpersonal interactions on social media. Design/methodology/approach Full-time employees reported their social media interactions, emotional states, cognitive resources and workplace proactive behaviors at work twice a week for eight weeks. Findings The results demonstrate that favorable written comments on social media (but not the number of likes) have a positive indirect relationship with cognitive resources necessary for engaging in prosocial behaviors at work. Research limitations/implications The findings advance our understanding of how positive social media interactions impact workplace prosocial behaviors. Originality/value This finding advances our understanding of the workplace repercussions of interpersonal interactions on social media.

Journal of Managerial Psychology
Openalex Percentile: Top 87%
Digital Marketing and Social Media
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Online interactions, offline behaviors: a study of social media feedback as an indirect predictor of prosocial behaviors at work — Zahra Heydarifard, Dina Krasikova, et al. · Journal of Managerial Psychology (2025) | TGRS Research Map | TGRS