Exploring user profiles and preferences for mobile apps promoting active lifestyles during pregnancy and postpartum: cross-sectional study

User perspective is an actual trend for focusing on end users' point of view and preferences, as they are the people for whom the software is designed. The results reinforce and highlight the relevance of building a specific app for physical activity and other lifestyle parameters during pregnancy and postpartum that includes reliable and updated information, allows interaction with health and exercise professionals for monitoring, and enables the recording of progress. These results will be used in the creation and development of the "Active Pregnancy App" which can thus better meet the needs and demands of pregnant and postpartum women.