Exploring factors influencing ehealth applications adoption in Malaysia: an integrated techno-humanist model (THM)

Purpose This study aims to explore elements influencing the adoption of eHealth applications in Malaysia through the techno-humanist model (THM), which integrates technological, psychological, sociological and organisational dimensions. Design/methodology/approach Insights derived from 526 participants were evaluated through partial least squares structural equation modelling, providing strong factual evidence. Findings Key technological determinants include perceived usefulness (PU), perceived ease of use (PEU), internet dependency (ID) and system quality (SQ), which significantly enhance behavioural intention (BI). Psychological barriers, including perceived risk (PR), negatively impact adoption, while a positive attitude (A) strengthens BI. Sociological factors such as social influence (SI) and perceived behaviour control (PBC), along with the organisational factor of facilitating conditions (FC), demonstrate a positive impact. Conversely, privacy concerns (PC), government support (GS) and institution size (IS) exhibit no notable effect. Practical implications The research suggests the necessity of user-centric strategies, robust technological infrastructure and tailored educational initiatives to address adoption challenges. Recommendations include enhancing infrastructure, implementing comprehensive privacy measures to build trust and conducting targeted training programmes. Originality/value This study expands the understanding of the THM framework and provides practical recommendations to advance health-care accessibility and outcomes in Malaysia.