Leadership Strategies in Managing Employees at PT Putri Arta Prima

This research aims to examine the leadership strategies in managing employees at PT Putri Arta Prima, a company operating in the shipbuilding industry. In facing the challenges of low discipline and lack of collaboration among employees, leadership becomes a key factor that influences the overall performance of the organization. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. The research results show that the leadership strategies implemented include open communication, a humanistic approach, as well as fair incentives or bonuses and sanctions. Leaders at PT Putri Arta Prima play a role not only as directors. The implementation of that strategy has a positive impact on improving work discipline, productivity, and individual sense of responsibility in completing tasks. This research concludes that the success of an organization is greatly influenced by the effectiveness of leadership strategies that can address human resource challenges in the field.