Perception and Cultural Relevance of AI vs. Human Logos in the Indian Market

Most Indian small businesses cannot afford logo designs that are representative of Indian culture and relatable to the people.We scraped 50 Indian shop logos to investigate whether AI might be an option.We optimized one of those using Stable Diffusion with Flux Lora-perfect for resource-constrained data.We conditioned it with Indian symbol, style, and language-based text prompts.Of the 112 people we polled, 68.4% liked the AI-created logos best, with 77.8% reporting that they made them feel more "Desi" and 70.9% saying that they conveyed a strong Indian sentiment.And they're significantly less expensive and more efficient to make.This initiative proves that AI can enable Indian SMEs with culturally relevant, economical branding-making high-end design within everyone's reach.

Authors

Publication Details

Journal
International Journal for Research Trends and Innovation
Published
2025-01-01
DOI
https://doi.org/10.56975/ijrti.v10i5.203290
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Perception and Cultural Relevance of AI vs. Human Logos in the Indian Market

Ranjana Singh, Manas Orpe, Avishkar Hase, Madhur Mohnish
International Journal for Research Trends and Innovation
AI in Service Interactions
article

Perception and Cultural Relevance of AI vs. Human Logos in the Indian Market

Ranjana Singh, Manas Orpe, Avishkar Hase, Madhur Mohnish
article en

Abstract

Most Indian small businesses cannot afford logo designs that are representative of Indian culture and relatable to the people.We scraped 50 Indian shop logos to investigate whether AI might be an option.We optimized one of those using Stable Diffusion with Flux Lora-perfect for resource-constrained data.We conditioned it with Indian symbol, style, and language-based text prompts.Of the 112 people we polled, 68.4% liked the AI-created logos best, with 77.8% reporting that they made them feel more "Desi" and 70.9% saying that they conveyed a strong Indian sentiment.And they're significantly less expensive and more efficient to make.This initiative proves that AI can enable Indian SMEs with culturally relevant, economical branding-making high-end design within everyone's reach.

International Journal for Research Trends and InnovationVol. 10(5)
Openalex Percentile: Top 95%
AI in Service Interactions
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