Perception and Cultural Relevance of AI vs. Human Logos in the Indian Market
Most Indian small businesses cannot afford logo designs that are representative of Indian culture and relatable to the people.We scraped 50 Indian shop logos to investigate whether AI might be an option.We optimized one of those using Stable Diffusion with Flux Lora-perfect for resource-constrained data.We conditioned it with Indian symbol, style, and language-based text prompts.Of the 112 people we polled, 68.4% liked the AI-created logos best, with 77.8% reporting that they made them feel more "Desi" and 70.9% saying that they conveyed a strong Indian sentiment.And they're significantly less expensive and more efficient to make.This initiative proves that AI can enable Indian SMEs with culturally relevant, economical branding-making high-end design within everyone's reach.
Authors
- Ranjana Singh
- Manas Orpe
- Avishkar Hase
- Madhur Mohnish
Publication Details
- Journal
- International Journal for Research Trends and Innovation
- Published
- 2025-01-01
- DOI
- https://doi.org/10.56975/ijrti.v10i5.203290
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 0.00