Factors influencing healthy product consumer behavior: an integrated model of purchase intention
The findings highlight the pivotal role of price and willingness to pay as key determinants of healthy food purchase intention, underscoring their strategic relevance in influencing consumer behavior. Although perceived purchase control and attitude also contribute positively-albeit to a lesser extent-health consciousness demonstrates limited influence, suggesting that awareness alone may not be sufficient to drive healthier purchasing decisions. These insights offer practical implications for policymakers, health advocates, and marketers seeking to foster healthier consumption habits.
Authors
- Elizabeth Emperatriz García-Salirrosas (ORCID: https://orcid.org/0000-0003-4197-8438)
- Jorge Alberto Esponda-Pérez (ORCID: https://orcid.org/0000-0002-6821-5361)
- Manuel Escobar‐Farfán (ORCID: https://orcid.org/0000-0002-2975-7010)
- Ángel Acevedo-Duque (ORCID: https://orcid.org/0000-0002-8774-3282)
- Rina María Álvarez Becerra (ORCID: https://orcid.org/0000-0002-5455-6632)
- Elena Cachicatari Vargas (ORCID: https://orcid.org/0000-0002-9843-432X)
- Jéssica Müller-Pérez (ORCID: https://orcid.org/0000-0002-3212-9357)
- Sandra Alcina De Fortoul
Institutions
- Universidad de Santiago de Chile (CL)
- Esan University (PE)
- Universidad Popular Autónoma del Estado de Puebla (MX)
- Universidad Autónoma de Chile (CL)
- Jorge Basadre Grohmann National University (PE)
- Universidad de Ciencias y Artes de Chiapas (MX)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2025-05-09
- DOI
- https://doi.org/10.3389/fpubh.2025.1576427
- Citations
- 11
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 22.80