Digital Transformation of Natural Gas Sales Enterprises: Connotations, Logical Framework and Practical Research

Modern society is accelerating into the digital economy era, digital transformation has become a compulsory option for the survival and development of enterprises. As an important part of China's energy system and livelihood projects,it is extremely urgent for natural gas sales enterprises to accelerate the digital strategic transformation. This paper refer to the existing research achievements,reveals the connotation and constructs a logical framework of the digital transformation of natural gas sales enterprises. The research finds that:(1)organizational culture, data resources, and technological tools are the core elements that support digital transformation,(2)production operations supply chain construction, marketing services and business management are the four key business scenarios for the digital transformation of natural gas sales enterprises,(3) defining strategy and cultivating culture, establishing a data asset management system, building digital platforms and constructing a digital ecosystem are the four key tasks for the digital transformation. This study has established a "3 + 4 + 4" digital transformation framework model for natural gas sales enterprises based on the evolutionary logic of "supporting elements - transformation scenarios - key tasks", and verified it through case studies.