Strategic Management for Sustainable Growth: A Case Study of Song Hong Garment

The Vietnamese textile and garment industry plays a crucial role in the national economy, contributing significantly to export turnover and employment. However, the industry faces intense competition from countries such as China, Bangladesh, and India, alongside rising demands for environmental, social, and governance (ESG) compliance. This research examines the strategic management approach of Song Hong Garment, a leading Vietnamese garment manufacturer, as it seeks to enhance its competitive position through the development of a High-Tech & Green Facility. This paper employs strategic management analysis tools, including SWOT, SPACE Matrix, BCG Matrix, and QSPM, to evaluate the company’s competitive standing and recommend strategic actions for sustainable growth. The findings suggest that by prioritizing sustainable production and expanding its market reach, Song Hong Garment can maintain long-term profitability and industry leadership.