Older people’s participation in responsible research and innovation. A qualitative study on motivation

User inclusion in innovation is vital, yet poorly executed, especially for vulnerable groups like older adults. The demographic shift increases the need for innovation, particularly in the healthcare sector. To ensure innovation meets, the needs of older people, they should be included earlier and with more influence. However, barriers to this participation exist, with motivation often overlooked in research. Our study examined user panels from two European innovation intermediaries to understand how older people's motivation evolves during innovation. Between 2020 and 2022, we conducted 28 interviews, nine open-ended questionnaires, and two focus groups. Our findings reveal that motivation varies before, during, and after inclusion. Key themes include that shared ownership of the innovation process can be motivating but also creates insecurity. Additionally, the lack of follow-up after sessions diminishes motivation. We conclude that prioritizing motivation is essential for effectively including older adults in innovation.