Understanding food choices and promoting healthier food options among online food delivery service users in Australia: a qualitative study
Individual and social circumstances, together with online marketing techniques, drive consumers' food purchasing decisions on OFDS. Actions are needed to enhance the accessibility, availability and desirability (through increased visibility and price promotions) of healthy food options on OFDS to promote healthy food choices.
Authors
- Adyya Gupta (ORCID: https://orcid.org/0000-0003-3900-9849)
- Kathryn Backholer (ORCID: https://orcid.org/0000-0002-3323-575X)
- Gloria K. W. Leung (ORCID: https://orcid.org/0000-0002-6561-8296)
- Anna Peeters (ORCID: https://orcid.org/0000-0003-4340-9132)
- Catherine E. Huggins (ORCID: https://orcid.org/0000-0003-3929-7756)
- Rebecca Bennett (ORCID: https://orcid.org/0000-0002-0686-9853)
Institutions
- Deakin University (AU)
Publication Details
- Journal
- BMC Public Health
- Published
- 2025-05-09
- DOI
- https://doi.org/10.1186/s12889-025-22839-5
- Citations
- 2
- Primary Topic
- Obesity, Physical Activity, Diet
- Type
- article
- Field-Weighted Citation Impact
- 3.76
Funders
- National Heart Foundation of Australia
- Deakin University
- National Health and Medical Research Council