Pengaruh Enviroment Karyawan dan Kepuasaan Pelanggan terhadap Total Quality Management pada UMKM di Cikarang
This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.
Authors
- Retno Purwani Setyaningrum (ORCID: https://orcid.org/0000-0001-9622-5746)
- Fitri Sri Khairunnisa
- Dede Farida
- Ella Ramadhan
- Muhammad Ibnu Ubaidilah
- Tiara Maharlica Puteri Amalia
Institutions
- Universitas Nusa Bangsa (ID)
- Universitas Pelita Bangsa
Publication Details
- Journal
- Jurnal Ekonomi dan Pembangunan Indonesia
- Published
- 2024-12-13
- DOI
- https://doi.org/10.61132/jepi.v3i1.1068
- Primary Topic
- Management and Optimization Techniques
- Type
- article
- Field-Weighted Citation Impact
- 0.00