Research on the Innovation Strategy of Ctrip Based on the Application of AI

With the rapid development of AI technology, Ctrip, China's leading online travel service provider, is innovating its business model through AI technology to enhance user experience and market competitiveness. The purpose of this paper is to explore how Ctrip uses AI technology to achieve innovation in three key areas, namely, creating an intelligent travel assistant (Ctrip Ask), a reliable answer bank for the travel industry (Content List), and a sustainable development model for the travel industry (ESG Hotel), and to analyse the far-reaching impacts of these innovative strategies on the development of the travel industry and society. The results of the study show that Ctrip's AI-based innovation strategy not only improves user satisfaction and loyalty, but also provides a useful reference for the digital transformation of the entire travel industry, demonstrating its foresight and practical ability in upgrading the intelligence of the travel industry, and promoting the sustainable development and upgrading of the company's business.