Exploring sustainability practices in an aquarium

Over the years, aquariums have experienced criticism because they are viewed as exploitative and captive hubs for marine wildlife. Drawing from the Theory of Planned Behaviour, this study was conducted to explore sustainability practices in an aquarium. The study used a qualitative exploratory cross-sectional research design, and semi-structured interviews were conducted with 19 Two Oceans Aquarium employees. The findings showed sustainability practices, such as recycling, the use of solar energy, and turtle rehabilitation. The barriers to implementing sustainability practices were a lack of alternatives, staff apathy, and a lack of interest. The influence of sustainable practices on marine wildlife was found to include marine conservation and collaboration with relevant stakeholders in environmental projects. Communication with visitors was achieved through social marketing, social networking, and interactive signage. This study recommends the use of interactive signage, social networking, and social marketing by aquariums to communicate with visitors. Education and awareness are recommended to reinforce sustainable practices.