COMPARATIVE STUDY ON THE EFFECTIVENESS OF SOCIALMEDIAMARKETING VS TRADITIONAL MARKETING IN PROMOTINGECOMMERCE BRANDS

Aim:This study analyzes the efficacy of traditional marketing versus social media in promotinge-commerce firms, with an emphasis on sales conversion, consumer interaction, brand awareness, and trust. In the digital age, it assesses ROI, response trends, and consumer behavior toidentifythe best course of action. Materials and Methods: A quantitative method was employed, and136 internet users answered a structured Google Forms survey about satisfaction, loyalty, andbrand trust. Pearson's correlation, multiple regression, reliability testing, and descriptive statisticswere used in SPSS (version 27) after the data had been cleaned in Excel. Accurate dataandanonymity were guaranteed. Results and Discussion: Research shows that social mediamarketing works better than traditional marketing in increasing e-commerce brand loyaltyandconsumer retention by utilizing interactive participation and tailored rewards. ANOVA(F=2.351, p = 0.057) revealed the difference was not statistically significant, but an Independent Samples T-Test (p = 0.033) validated its efficacy. According to correlation analysis, neithertechnique was preferred based on age (r = 0.143, p = 0.098). Conclusion: Comparedtotraditional marketing, social media marketing improves brand visibility, engagement, andtailored interactions.