Human resources marketing focused on well-being: an asset for employee retention

This study focuses on the effectiveness of human resources marketing practices centered on employee well-being and their loyalty to the HASNAOUI company. We addressed the key concepts of HR marketing, emphasizing well-being at work, as well as employee retention. A survey of 67 employees of the HASNAOUI group was conducted using a questionnaire. The analysis and interpretation of the results were carried out using SPSS version 27 software. The results obtained highlight the importance of adopting solid HR marketing strategies to promote employee well-being and strengthen their commitment to the company. Integrating employee well-being into the over all human resources marketing strategy is important to maintain a strong relationship between employees and the HASNAOUI group organization.