<b>The Effects of Public Health Emergencies on Altruistic Behaviors: A Dilemma Arises between Safeguarding Personal Safety and Helping Others</b>

During public health emergencies, people need to help each other while also assisting in addressing societal-level challenges. However, the nature of the infection itself puts everyone at risk, which may prevent altruistic behaviors. In other words, the pandemic has created a dilemma in which individuals may need to choose between their personal safety and continuing to help others. As such, this study explored how public health emergencies affect altruistic behaviors. Questionnaire surveys were distributed to 1508 residents from 31 provinces across China in February 2020 during the outbreak of COVID-19. Structural equation models were then implemented to test multiple research hypotheses using the obtained data. Findings showed that the severity of the pandemic had both positive and negative effects on altruistic behaviors. Empathy mediated the positive relationship between the severity of the pandemic and altruistic behaviors, while the sense of control mediated the negative effect between the severity of the pandemic and altruistic behaviors. These findings are useful for a government’s altruistic behaviors promotion and disaster risk management.

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Publication Details

Journal
Journal of Applied Business & Behavioral Sciences
Published
2025-05-09
DOI
https://doi.org/10.63522/jabbs.101004
Citations
4
Primary Topic
Death Anxiety and Social Exclusion
Type
article
Field-Weighted Citation Impact
9.75

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article

The Effects of Public Health Emergencies on Altruistic Behaviors: A Dilemma Arises between Safeguarding Personal Safety and Helping Others

Taiyang Zhao, Ershuai Huang, Wei Song, Yun Zou et al.
4 citations
Journal of Applied Business & Behavioral Sciences
Death Anxiety and Social Exclusion
9.75
article

The Effects of Public Health Emergencies on Altruistic Behaviors: A Dilemma Arises between Safeguarding Personal Safety and Helping Others

Taiyang Zhao, Ershuai Huang, Wei Song, Yun Zou, Xiaotong Jin
article en
4 citations

Abstract

During public health emergencies, people need to help each other while also assisting in addressing societal-level challenges. However, the nature of the infection itself puts everyone at risk, which may prevent altruistic behaviors. In other words, the pandemic has created a dilemma in which individuals may need to choose between their personal safety and continuing to help others. As such, this study explored how public health emergencies affect altruistic behaviors. Questionnaire surveys were distributed to 1508 residents from 31 provinces across China in February 2020 during the outbreak of COVID-19. Structural equation models were then implemented to test multiple research hypotheses using the obtained data. Findings showed that the severity of the pandemic had both positive and negative effects on altruistic behaviors. Empathy mediated the positive relationship between the severity of the pandemic and altruistic behaviors, while the sense of control mediated the negative effect between the severity of the pandemic and altruistic behaviors. These findings are useful for a government’s altruistic behaviors promotion and disaster risk management.

Journal of Applied Business & Behavioral SciencesVol. 1(1)
Jilin University of Finance and Economics (CN), Jilin University (CN), Jilin Medical University (CN), Henan Polytechnic University (CN)
National Natural Science Foundation of China
Openalex Percentile: Top 2%
Death Anxiety and Social Exclusion
9.75
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