“A Study To Evaluate The Effectiveness Of Awareness Intervention Programme On Knowledge And Attitude Regarding Over The Counter (OTC) Drug Among Adult Peoples Living In Selected Area Of Kanpur, U.P. ”

Background of the study: Over-the-counter (OTC)medicines ,also known as non-prescription medicines, refer to medications that can be purchased without a prescription and are safe and effective when used according to the directions on the label, and as directed by a health care professional (Food and Drug Administration, 2018). Self-medication is becoming increasingly popular around the world. According to studies, the global prevalence of self-medication ranges from 11.2 to 93.7%, depending on the target population and country.   OBJECTIVES OF THE STUDY To assess the existing knowledge and attitude of adult people regarding over-the-counter(OTC) Toassesstheknowledgeandattitudeofadultpeopleregardingover-the-counter(OTC)drugs after the To evaluate the effectiveness of the awareness intervention programme regarding over-the-counter (OTC) To determine the correlationbetweenpost-knowledgeandattituderegardingover-the-counter(OTC) To find out the association between post-test knowledge with their selected socio-demographic To find out the association between post-test attitude with their selected socio-demographic   METHODS Quantitative Research Approach was adopted; along with pre-experimental (one group pre-test post-test) research design was used. The non-probability convenient sampling technique was selected to collected data from  60 adult people. Data was collected from selected rural area of Kanpur, Uttar Pradesh by self-reporting method with the socio-demographic data of adult people along with structured tool made by researcher (structured knowledge questionnaire and 5 point Likert scale) was used to collect the data. As data was analysed by using descriptive and inferential statistics.   RESULT In pre-test, out of 60 adult people 48(80%) had poor knowledge, 12(20%) had average knowledge and none of adult people had good knowledge. 2(3.33%) had unfavourable attitude, 57(95%) had moderately favourable attitude, and 1(1.67%) had favourable attitude. In post-test, out of 60 adult people 10(17%) had poor knowledge, 37(61.50%) had average knowledge and 13(21.50%) had good knowledge. 34(56.66%) had moderately favourable attitude, 26(43.34%) had favourable attitude and none of adult people had unfavourable attitude. Enhancement was computed by using paired “t” test at 0.05 level of significance, it was found to be11.60 in knowledge and 10.009 in attitude, indicating that there is a significant improvement in the knowledge and attitude of adult people.   CONCLUSION: The findings of this study support the need for adult people to understand regarding the various aspects of over the counter (OTC) drugs. The study has proved that the adult people have a remarkable increase in the knowledge and attitude regarding over the counter (OTC) drugs when compared to their previous knowledge and attitude, prior to the implementation of the awareness programme. Thus, for the future outlook there is a need to improve their knowledge and attitude by conducting the awareness programme, STP and demonstration programme on over the counter (OTC) drug.