MARKETING OF HOME APPLIANCES AND FINANCIALSERVICESINSRIPERUMBUDUR

The marketing methods for financial services and household appliances in Sriperumbudur, arapidlyexpanding industrial and residential center, are examined in this study. The study aims tounderstandcustomer behavior, market trends, and the efficacy of different marketing strategies employedbycompanies in these industries. Structured questionnaires and interviews with customers, merchants, and financial service providers were used to gather data. Key factors of consumer decision-makingwere identified by statistical analysis using IBM SPSS, which included factor analysis, regressionanalysis, chi-square testing, and descriptive statistics. The results emphasize howcrucial pricingschemes, marketing tactics, and customer involvement are in shaping consumer behavior. InSriperumbudur's competitive market, the study offers useful insights for companies lookingtoimprove consumer happiness and their marketing tactics