A COMPARATIVE STUDY ON AUTHENTICITY ANDVALUESINCONTENT MARKETING AND INFLUENCER MARKETING

Aim: The primary aim of this study is to conduct a comprehensive comparative analysisofauthenticity and values in content marketing and influencer marketing. By examiningthesetwo prominent marketing strategies, the study seeks to understand howthe principlesofauthenticity and values influence their effectiveness, consumer perception, and overall impact. Material And Methods: Where I have been referred may research articles previouslysubmitted related to my topic and I have been used a self-prepared Questionnaire withthehelp of the google forms and where it helped to collect the response fromthe customer about their opinion in their satisfaction level and where with the help of, he Excel and SPSSIBMVersion 26 Where I analysed the research article with the help of the Independent TTest, One way Anova and Correlation. Where the analysis and table charts have shown belowinfigures. Results and Discussion: With the help of the Response collected by the customerwere helped to evaluate the value and authenticity of content marketing and influencermarketing in which the paired sample test resulted with (0.001) which highlightedthat influencer marketing has more authenticity on contrary to content marketing. Conclusion:The Comparison Between Authenticity And Values In Content marketing And InfluencerMarketing provided a valuable insight into assessing the considerations in which it brings that