ROLE OF ARTIFICIAL INTELLIGENCE AND AUTOMATIONINCLOUD ACCOUNTING IN SELECTED LOGISTICS COMPANIESINCHENNAI DISTRICT

Management in the logistics industry has undergone a substantial transformation thanks totheintegration of automation and artificial intelligence (AI) in cloud accounting. This studyexamines how AI-driven cloud accounting solutions affect operational effectiveness, financial accuracy, and decision-making in a subset of logistics firms in the Chennai area. The study looks at how AI-powered solutions, like predictive analytics, machine learningalgorithms, and robotic process automation (RPA), simplify accounting duties like financial reporting, fraud detection, tax compliance, and invoice processing. Furthermore, real-timeaccess to financial data is provided by cloud-based technologies, which enhance teamworkand lower human error.