THE IMPACT OF FLASH SALES AND LIMITED-TIMEOFFERSONCONSUMER ADOPTION OF NEW PRODUCTS LAUNCHESACROSSCONSUMERS AND MARKETING PROFESSIONALS

AIM: The major goal of this study is to examine customer acceptance of newproduct releasesinfluenced by flash sales and limited-time discounts. The research gap in this studyistoinvestigate consumer adoption patterns based on current market trends and the efficacy of time-sensitive promotions, even though prior studies have looked at consumer behavior with regardtopromotional techniques.MATERIALS AND METHODS : I have consulted a number ofpreviously submitted research articles on related subjects for this investigation. In order togatherfeedback from customers on their choices during flash sales and limited-time promotions, I havealso utilized Google Forms to administer a self-made survey. Utilizing Microsoft Excel andSPSS IBM Version 26, the gathered data was examined using statistical tests such the One-WayANOVA, and Independent T-Test. The following sections provide the analysis's findings, alongwith tables and graphics.RESULT AND DISCUSSION: Using MS Excel and SPSStools, weassessed the effect of flash sales and limited-time offers on the uptake of newproducts basedoncustomer feedback. Using the Independent T-Test in SPSS IBM Version 26, the analysis showeda significant correlation (p-value of 0.030) between flash sales and impulse buying behavioracross various age groups. Consumer trust in limited-time offers was evaluated using a ANOVAT-TEST , which produced a significant p-value of 0.010. CONCLUSION: Flash sales andlimited-time offers drive new product adoption, especially among younger consumers, whileolder consumers remain skeptical. The study highlights the need for trust-building strategiestoenhance long-term consumer engagement.