A COMPARATIVE STUDY OF ANALYSING ONLINEMARKETINGVS OFFLINE MARKETING TECHNIQUES FORMOBILEACCESSORIES IN THE POONAMALLEE REGION

Aim: - The efficiency of online marketing and offline marketing of mobile accessoriesinrapidly reaching the target population during product debuts is compared in this study. It seeks to determine the most effective media, assess its benefits and drawbacks, andofferrecommendations to marketers on how to optimize product launch strategies in Poonamalle. Materials and methods: - This study, conducted at Saveetha University, aimed to comparethe reliability of online marketing vs offline marketing techniques for mobile accessoriesinpoondamalle region. A sample size of 384 was determined using a sample calculator, with192 respondents for each group (online users and offline users). Google Forms were usedtocollect data, which was then analysed using Microsoft Excel and SPSS software. ConclusionAccording to the survey's findings, offline marketing has a greater impact on consumers' decisions to buy, even if TV advertisements are seen as more reliable and trustworthy. Thevast majority of respondents acknowledged that advertisements on social media haveagreater impact on their decisions to buy than advertisements on television. This implies that social media's interactive features and capacity for tailored advertising are very successful inincreasing customer engagement and conversion. As a result, offline marketing to increasebrand awareness and credibility while also giving social media advertising top priorityasacrucial medium for influencing consumer decisions