THE INFLUENCE OF FEMALE AND MALE LEADERSHIPONCORPORATE CULTURE AND INNOVATION

The purpose of this study is to compare how corporate culture and innovation are impactedbymale and female leadership styles. Although a lot of study has been done on howleadershipaffects organizational results, less is known about how gender-specific leadership affects cultureand creativity. The goal of this study is to find any possible gender-based variations in leadershipstyles and how these might affect the development of creative and welcomingworkenvironments. Materials and Methods: To gain a thorough grasp of the subject, this studyconsults the body of existing literature, which includes peer-reviewed journals and industrypublications. Professionals from a range of industries were asked to complete a self-createdsurvey that was disseminated using Google Forms to collect information on their opinionsofleadership philosophies and how they affect creativity and company culture. Results andDiscussion: There are notable distinctions between the ways that male and female leadershipstyles impact company culture and innovation, according to the survey data analysis. Perceivedlevels of innovation driven by female vs male leaders differed statistically significantly(p<0.05), according to the Independent Samples T-Test. In particular, it was believed that havingfemale CEOs promoted a more welcoming and cooperative atmosphere, which in turnspurredmore creativity