THE FUTURE OF SOCIAL MEDIA IN MARKETINGWITHREFERENCE TO ELECTRONIC GOODS

Aim: The objective of the study is to examine how social media is changing the waythat electronic goods are marketed, looking at present patterns, potential paths forward, andtactical ramifications for marketers looking to use social media platforms to their advantageand sway customer behavior in the sector. With an emphasis on the relationship betweensocial media, marketing, and electronic goods, this goal gives the research piece a distinct direction. Additionally, it implies that the paper will examine social media marketing'spresent and future facets in this sector. Keywords: Customer Satisfaction, social media marketing, electronic goods, digital marketing, online advertising, influencer marketing, content marketing, online consumerbehavior.