Disrupting Contact Lens Dropout: Practice-Centered Factors That Influence Continued Wear

Contact lens dropout rates remain a significant challenge in eye care, with up to one in four new wearers discontinuing use within the first year. This study, commissioned by the Contact Lens Institute and conducted by Prodege, surveyed 401 U.S. adults to identify factors influencing contact lens retention. The survey categorized participants into new wearers (less than two years) and long-term wearers (two or more years) to assess differences in satisfaction, dissatisfaction, and the impact of eye care practice interactions. Results indicated a 19-point satisfaction gap between new (67%) and long-term wearers (86%), highlighting the need to improve early experiences. Key satisfaction drivers included comfort, visual quality, and convenience, while dissatisfaction stemmed from cost, handling, comfort, and vision issues. New wearers were more influenced by interactions with all practice staff, emphasizing the importance of comprehensive support and education. The study recommends proactive communication, personalized care, and lifestyle-centered prescribing to enhance retention. Addressing cost, handling, and comfort challenges through targeted actions can mitigate dropout risks. By fostering a supportive environment and leveraging the entire practice team, eye care professionals can improve patient satisfaction and promote long-term contact lens use.