The Promoting Role of Rural E-Commerce Development under the Marxist Perspective on Rural Revitalization

本文从马克思主义的理论视角出发，深入探讨农村电商发展对乡村振兴的推动作用。在生产力维度上，农村电商通过技术进步、产品附加值提升以及绿色化转型，显著提升了农业生产力，为乡村振兴注入了新动力。在生产关系维度上，农村电商催生了新型经营主体，拓宽了就业渠道，增强了农民的市场定价权，推动了农村生产关系的变革。同时提出了推动农村电商高质量发展的策略，包括加强基础设施建设、培育和吸引电商人才以及完善政策支持和法律保障。农村电商不仅是数字经济与传统农业融合的产物，更是实现乡村振兴战略的重要抓手。通过马克思主义生产力与生产关系理论的指导，农村电商的发展能够有效促进农村经济的可持续发展，缩小城乡差距，推动农业农村现代化。This paper explores the promoting role of rural e-commerce development in rural revitalization from the theoretical perspective of Marxism. From the dimension of productive forces, rural e-commerce significantly enhances agricultural productivity through technological progress, value-added product improvement, and green transformation, injecting new momentum into rural revitalization. In terms of production relations, rural e-commerce fosters new types of business entities, broadens employment channels, strengthens farmers’ market pricing power, and drives the transformation of rural production relations. Furthermore, strategies for promoting high-quality development of rural e-commerce are proposed, including strengthening infrastructure construction, cultivating and attracting e-commerce talents, as well as improving policy support and legal guarantees. Rural e-commerce is not only a product of the integration of digital economy and traditional agriculture but also an important approach to realizing the rural revitalization strategy. Guided by Marxist theories of productive forces and production relations, the development of rural e-commerce can effectively promote the sustainable development of rural economies, narrow the urban-rural gap, and advance the modernization of agriculture and rural areas.