Evaluating the Role of Domestic Tourists in Shaping Domestic Tourism of Varanasi in recent times

Abstract Tourism development in Varanasi brings both advantages and disadvantages to the host region, influencing economic, social, cultural, and environmental dimensions. Local residents’ support for such development is often guided by social exchange theory which suggests that individuals are inclined to support interactions with tourists if the perceived benefits exceed the associated costs. The actual impacts of tourism and the attitudes of the local community are essential before initiating any tourism-related projects. Domestic tourism in India had shown a tremendous growth and supported by economic development for a local community people in a significant manner. Varanasi of Uttar Pradesh tries to assess the various aspects, dimensions and discussion relating in the context of domestic tourism. The present study associated with domestic tourism growth and examines the trends in domestic tourism in Varanasi and tourist behaviour perspective. This research paper employing a qualitative research design, the present study investigates the experiences of various stakeholders. Interviews and survey were conducted with various stakeholders of domestic tourism in Varanasi region. The findings present the trends, preferences, motivations, and the pattern of domestic growth tourism in India. Key words: Domestic tourism, Tourism trends and dynamics, Social Exchange