Application of Extended Reality Technology in the Home Furnishing Industry: A Case Study of IKEA

This paper proposes how extended reality (XR) technology can enhance customer engagement and experience in online home furnishing shopping from the affordance perspective. Through an analysis of the IKEA Place case, it was found that IKEA Place has limitations in sensory affordance, functional affordance does not meet expectations, and cognitive affordance does not provide users with sufficient confidence. These issues lead to insufficient user stickiness and the inability to establish a deep connection with users. Therefore, this paper proposes an XR solution to improve the shopping experience through more comprehensive functional configurations and environmental interactions presented by XR.