ORGANIC PRODUCTION AS A PRIORITY DIRECTION FOR THE DEVELOPMENT OF DOMESTIC AGRIBUSINESS

Organic farming is becoming more and more popular among agricultural producers every year.It is one of the ways to ensure food security of the state and compliance with the principles of sustainable development, which is an integral part of the modern world economy and economy.The purpose of the conducted research is to determine the essence of organic production, its importance for modern business and to provide recommendations to domestic agricultural producers regarding the transition from traditional to organic farming.To achieve the goal, general scientific and special methods were used, in particular, the monograph method during the analysis of literary sources, statistical methods of evaluation and analysis of the current state of organic farming; when forming and writing conclusions -the method of generalization.The conducted research shows that organic production in Ukraine is developing and has all the prerequisites and prospects for further expansion of production and the number of certified organic agricultural lands.In particular, data on the export of domestic organic products to EU countries indicate the demand for Ukrainian raw materials on the international market.Taking into account the obtained results, the main competitive advantages of organic products were singled out, including: product quality, environmental friendliness of packaging, reduction of production costs due to the ban on the use of toxic chemicals, compliance with international standards and sustainable development goals.The formation of these advantages will ensure the strengthening of the competitiveness of domestic manufacturers on the domestic and international markets.The scientific novelty of the obtained results lies in the determination of the main competitive advantages of organic products and the provision of practical recommendations for the transition to organic farming of modern agricultural producers.The scientific novelty of the obtained results lies in the determination of the main competitive advantages of organic products and the provision of practical recommendations for the transition to organic farming of modern agricultural producers.The results obtained during the research can be used as a road map for representatives of agribusiness for the future transition from traditional agriculture to organic, and already existing -for the development and expansion of production.