CURRENT TRENDS IN THE PORK MARKET DEVELOPMENT IN UKRAINE

The purpose of the article is to assess the state and identify the main trends in the development of the pork market in the face of modern challenges.Method.The research used scientific works of domestic and foreign scientists on the problems of the domestic and world pork market.General scientific and special methods were also used: analysis and synthesis, comparison, abstractlogical, tabular and graphical.Results.The state of the domestic pork market in Ukraine was studied, in particular, the dynamics of the pig population in all categories of farms, indicators of pork production in live and slaughter weight, volumes and prices of pigs sold by agricultural enterprises were analyzed.The external pork market was analyzed: production structures of the main types of meat, world production, export and import of pork.It is substantiated that the pig industry does not ensure sustainable pork production.Thus, in the structure of meat production in Ukraine, the share of pork tends to decrease; in 2023 it was 28.5%, while in 2015 it reached 32.7%.At the same time, pig meat consumption per person per year increased from 18.1 kg in 2015 to 19.8 kg in 2023.We believe that the nature of the further development of domestic pig farming will depend on changes in domestic pork consumption, since this type of meat is considered one of the traditional in the diet of Ukrainians.The main directions of state policy are substantiated, which will contribute to the elimination of negative trends in the pork market and ensure its development.Scientific novelty.A comprehensive assessment of the pork market situation has been further developed, related to military operations in Ukraine, which led to a decrease in meat supply and a reduction in its consumption.Practical importance.The results obtained can be used in the production activities of business entities, as well as by interested parties for further scientific research on the problems of functioning and development of the pork market.