Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions
<b>Background/Objectives:</b> This study aimed to evaluate a novel, theory-informed multimedia learning intervention (an animation and a game) designed to target Black Women and Birthing People (BWBP) and their companions as catalysts for change in improving maternal health communication disparities. <b>Methods</b>: We used an explanatory sequential mixed-method design to examine the feasibility and acceptability of the intervention. A total of 135 BWBP completed a survey; 14 participated in follow-up interviews. <b>Results</b>: The participants reported high levels of feasibility, acceptability, and appropriateness of the intervention. The knowledge scores improved significantly after exposure to the animation and game; the intentions to use and share the intervention were also high. The participants scored moderately for agency and self-efficacy after exposure to the intervention, suggesting that there may still be a need for more messages to support BWBP. <b>Conclusions</b>: These promising results lay a foundation for elucidating the role of communication in addressing maternal health disparities and demonstrates the importance of a holistic approach to maternal health that intervenes at the community level (via the family care team) to impact the interaction with the institution level (the healthcare team).
Authors
- Tamora A. Callands (ORCID: https://orcid.org/0000-0001-5317-6155)
- Soroya Julian McFarlane (ORCID: https://orcid.org/0000-0002-2826-0926)
- Andrea Swartzendruber (ORCID: https://orcid.org/0000-0002-9123-208X)
- Diane B. Francis (ORCID: https://orcid.org/0000-0001-8603-3046)
- S Divya (ORCID: https://orcid.org/0009-0002-5303-0775)
Institutions
- Northeastern University (US)
- University of Georgia (US)
Publication Details
- Journal
- Healthcare
- Published
- 2025-05-09
- DOI
- https://doi.org/10.3390/healthcare13101106
- Citations
- 1
- Primary Topic
- Maternal and Perinatal Health Interventions
- Type
- article
- Field-Weighted Citation Impact
- 2.06