Integrating GenAI in Advancing Game Product Management and Development

The paper focuses on using GenAI for a sustainable long-term gaming development process. Games have been around for a long time and the process of building them has not changed much. The paper presents a futuristic study of integrating GenAI into the current game development lifecycle and enhancing the overall video game development process. The paper showcases different phases of a game development lifecycle and highlights some of the issues gaming companies face. The paper presents a compelling argument for using GenAI to improve the game development process and showcases how GenAI can be leveraged in each step of gaming development. The paper highlights the long-term sustainability of using GenAI in gaming development workflows.