Price Optimization Method for Highly Technological Products

We examined the pricing model of high-tech products according to several management criteria: revenue and profit. It is shown that optimal solutions are significantly different. The research method uses the elasticity of demand and the elasticity of profit. A model of a rational price using an essential factor is given: maximum profitability and marginal profit. The analytical processing of large data sets allows information collection to identify model parameters. The actual data on marginal profit and variable costs for various companies in the “22.11 Manufacture of Rubber Tires” industry are considered. Examples of calculating the optimal price by specified parameters for a particular company are considered.