Factors Influencing theFormation ofThe Image ofHigher Education andTheir Classification Features

This article analyzes the factors influencing the formation of the image of higher education institutions, classifying them into groups. These factors are assessed based on social, economic, informational-communication, and management approaches. Both internal and external factors are considered to evaluate their impact on the image of higher education institutions. Furthermore,the article examines one of the modern innovative approaches: the “iMagistr.uz” platform –a digital system for monitoring the scientific and pedagogical activities of graduate students, which serves as a new mechanism positively influencing the image of these institutions. This platform’s role in enhancing the image of higher education institutions through effective monitoringand evaluation of academic activities is critically analyzed. The article highlights the significance of integrating such innovative tools in improving the reputation and competitiveness of educational institutions on a global scale.