LINGUISTIC SPECIFICITY OF UKRAINIAN LANGUAGE BLOGS

The article is dedicated to analyzing the linguistic specifics of Ukrainian-language blogs, which are an important element of the modern media space. Blogs, as a popular form of digital media, play a significant role in shaping and developing public opinion, making them an object of study in terms of linguistic practices. Since most Ukrainian-language bloggers target a young and active audience, their texts become interesting objects for studying linguistic trends, the latest changes in vocabulary, as well as manifestations of national identity. The article examines the lexical, grammatical, stylistic, and syntactic features of the texts published in Ukrainian-language blogs. Particular attention is paid to the use of informal stylistic elements, such as emotionally charged expressions, slang, jargon, and neologisms. These linguistic features contribute to making blogs feel like a genuine, spontaneous communication channel, which is important for attracting and retaining readers. One of the main themes of the study is language mixing, which is often observed in Ukrainian-language blogs. The use of elements from other languages, especially Russian and English, is a frequent phenomenon that can be attributed to globalization and the integration of Ukrainian linguistic practices into the international context. However, on the other hand, this phenomenon can sometimes threaten the preservation of the Ukrainian language’s identity. The study also reveals the presence of certain language errors found in blogs, particularly in spelling, the use of cases, and syntactic constructions. This indicates the need for improving linguistic culture both among bloggers and their audiences. Additionally, the article emphasizes the importance of Ukrainian-language blogs as tools for promoting the Ukrainian language in the modern information space. In this context, blogs serve as linguistic models, where the Ukrainian language in its modern form is actively applied, which is especially important for young people who use digital technologies. The study also looks at the role of blogs in preserving and developing linguistic practices among the Ukrainian diaspora. Based on the materials studied, the authors conclude that there is a need to support and develop Ukrainian-language blogs as an important part of Ukraine’s cultural and linguistic space. At the same time, the study points to the importance of overcoming language problems, such as language mixing and spelling errors, by raising linguistic awareness among bloggers and their followers. It is emphasized that maintaining high-quality language practices in blogs is a crucial condition for the development of the Ukrainian language in the media space and for the formation of a positive linguistic environment in society. Thus, the article provides a clear understanding of the linguistic trends in Ukrainian-language blogs, identifies their problems, and discusses opportunities for improving the language situation in Ukraine in the context of the modern media landscape. Key words: blogging, media space, integration, globalization.