TRANSFORMING BUSINESS DYNAMICS: THE ROLE OF DIGITAL PAYMENTS IN INDIA’S UNORGANIZED RETAIL SECTOR

This study analyses the factors influencing digital payment adoption by unorganized Indian retailers, with a spotlight on how varied business characteristics— qualification, nature of the business, years of establishment, nature of goods, turnover, and customer footfall influence the usage of digital payment systems. Independent samples t-tests and ANOVA were applied to assess variations across groups. Findings indicate significant associations between digital payment adoption and factors such as business type, product category, and customer visits per day, providing insights for policymakers and financial institutions aiming to accelerate digital inclusion in the unorganized sector.