Digitalization of double entry bookkeeping and marketing of Wonogiri Cashew Farmers Group towards globalization

This service focuses on digitizing bookkeeping and marketing in the cashew industry. Despite existing for over 20 years and has not developed. The team aims to address this issue by providing bookkeeping training for businesses, making their transactions more visible and allowing for a better understanding of their financial results. Currently, business revenue is often mixed with personal funds, leading to the perception of small profits. The team offers marketing training to help businesses stay up to date with industry trends. These training sessions are conducted to improve the industry's overall knowledge and skills. The outcomes of the service include the creation of a web platform for industry players, a discussion group on WhatsApp, and the introduction of bookkeeping through physical books or Excel. These tools are crucial for expanding product reach and enabling better financial management, helping businesses plan for growth and make informed decisions regarding loans and other financial matters.

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Institutions

Publication Details

Journal
Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Published
2025-02-28
DOI
https://doi.org/10.26905/abdimas.v10i1.14622
Citations
1
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
5.59
Controls
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article

Digitalization of double entry bookkeeping and marketing of Wonogiri Cashew Farmers Group towards globalization

Heru Suwasono, Bagas Dwi Yulianto, Endang Anggiratih
1 citations
Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
SMEs Development and Digital Marketing
5.59
article

Digitalization of double entry bookkeeping and marketing of Wonogiri Cashew Farmers Group towards globalization

Heru Suwasono, Bagas Dwi Yulianto, Endang Anggiratih
article en
1 citations

Abstract

This service focuses on digitizing bookkeeping and marketing in the cashew industry. Despite existing for over 20 years and has not developed. The team aims to address this issue by providing bookkeeping training for businesses, making their transactions more visible and allowing for a better understanding of their financial results. Currently, business revenue is often mixed with personal funds, leading to the perception of small profits. The team offers marketing training to help businesses stay up to date with industry trends. These training sessions are conducted to improve the industry's overall knowledge and skills. The outcomes of the service include the creation of a web platform for industry players, a discussion group on WhatsApp, and the introduction of bookkeeping through physical books or Excel. These tools are crucial for expanding product reach and enabling better financial management, helping businesses plan for growth and make informed decisions regarding loans and other financial matters.

Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka MalangVol. 10(1)
Istituto Nazionale di Fisica Nucleare, Laboratorio di Tecniche Nucleari per l'Ambiente e i Beni Culturali (IT), Universitas WR Supratman (ID)
Openalex Percentile: Top 7%
SMEs Development and Digital Marketing
5.59
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