AGE DYNAMICS OF WORK ENGAGEMENT: A FOUNDATION FOR DEVELOPING A TRAINING PROGRAMME WITHIN THE FRAMEWORK OF CAREER COUNSELLING

This study presents empirical results from two scientific research projects conducted in 2024 to determine the influence of age and other socio-demographic factors on work engagement. The research was conducted among 432 employees and managers in Bulgaria as well as among 109 working students and PhD students. Reliability Analysis, various types of T-Test comparisons, and One-Way ANOVA analysis were performed to test research hypotheses. Results indicate that all aspects of work engagement increase with age and work experience. Based on the established age dynamics of work engagement in the working population and the lower engagement levels observed among students and PhD students, this study proposes the development of a useful training programme. The programme aims to educate students and PhD students about work engagement, its influencing factors, and effective interventions for its enhancement and development. The creation and adaptation of a training programme tailored to Generation Z's characteristics will help reduce stress at the beginning of a career, improve efficiency, and increase job satisfaction.