TRUTH DISTORTED: DEEPFAKES AND THE FIGHT FOR WOMEN'S RIGHTS

Artificial intelligence is developing rapidly, and deepfake technology is one of the inventions. This study explores in depth the impact of the misuse of deepfake technology on women's rights. The findings of the study show that deepfake technology has both beneficial and harmful sides, which severely impact on the society. The study aims to analyse existing laws and their ability to protect victims from deepfake abuse, especially women. Notably, deepfakes can produce misleading content, violate privacy and dignity, and lead to reputational damage which mainly targets women and harms their rights. The study identifies gaps in current legal frameworks, which lack focus on specific issues of deepfake abuse. The study also examined existing international legal standards and considered the best practices to propose effective solutions. These solutions aim to protect women from misuse of deepfakes and ensure that perpetrators are held accountable. Overall, the study aims to raise awareness of the challenges posed by the misuse of deepfake technology, which causes unacceptable risks to women, and the urgent need for legal reforms to safeguard women's rights on the global stage.